Working across boundaries


A mighty road journey, that connects two regional tourism organisations, like no other.

Broker Brothers Design Co. in partnership with Quality Tourism Development was contracted to develop a new road-journey from Waikato through to Taranaki.

Working across multiple stakeholders, RTO’s, Iwi, promotion groups and businesses and communities and utilising the BB map development process we delivered the Waikato to Taranaki Way. A unique road based travel product that encourages people to slow down and explore more of the countryside out west.

This was made possible by a robust, flexible and effective creative development process.

Slow down and replenish your mind, body, and soul on a journey that takes you over hills and rivers, to iconic caves and along spectacular coastline.

The Waikato to Taranaki Way identifies great places to stop along the way - explore some special places, learn some amazing stories and facts about the local areas and unearth hidden spots that you never knew about.

Rediscover, recharge, and reconnect with what’s real in the places you visit and the precious time spent with those you are travelling with…


https://www.taranaki.co.nz/visit/getting-here

https://www.waikatonz.com/destinations/itineraries/the-waikato-to-taranaki-way/

Visitors, like birds, do not care about regional boundaries
— Aaron Innes
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Ōhaeawai, Ngati Rangi: Historic Site Interpretation