Broker Brothers Design Co. was sub-contracted to deliver the creative development for the Twin Coast Discovery Route Revitalisation Project. This led to the creation of the Northland Journeys brand and the development of 10 unique journeys throughout Taitokerau Northland.

Each Journey has its own unique sub-identity, artwork, colour, look and feel and functions as a standalone product. But they all play nicely together, like a big happy family, under the Northland Journeys umbrella.

The mainly road based journeys are like colourful threads that weave through all parts of Taitokerau Northland. They invite visitors to slow down, get off the beaten track and discover the real Northland.

BB assisted with the numerous community consultations and the conceptualisation, product development, creative development, cartography and artwork creation of the Northland Journeys.

Northland Journeys are now a unique and effective communication channel, and destination management tool for the region, the tourism operators and the visitor.