Wellness… Footprints… Creators and Curators
A visitor guide evolution
In 2022 Nelson Tasman Regional Devlopment Agency contracted Broker Brothers Design Co. To evolve their visitor guide into a more effective BB Folding Visitor Map. This process involved:
Creation of BB Sense-of-Place Base-Map (BB Te Tauihu Nelson Tasman)
Layers of local information
Developing and integrating regional journey category identities
Wellness and Trails
Light Footprint
Makers, Creators and Curators
Local business listing creation and integration
Digital connection via QR code development
Graphic design of Visitor Map print document and web assets
The BB Nelson Tasman Visitor Map is now a flexible platform for regional destination marketing and visitor management, future focused at adding to the economic development of the Nelson Tasman region.
“Our new visitor map (BB Folding Visitor Map) not only looks better on brochure racks with its new themed journey design and slimline look, but it has also cost us less than half what our previous visitor guide cost to print and we managed to retain most of our advertising revenue…..even in this post Covid trading environment. The team at Visitor Point and NZ Brochures also say its in high demand due to its new look and feel”
— Tracee Neilson,
Visitor Destination Manager
Nelson Regional Development Agency